The Full Story
UP, THERE EVERYWHERE ( the world's first cloud-based agency) commissioned me to to art-direct and to storyboard two films launching both LGC Biosearch's new name and offering. To this end, I hit on the idea of marry photographic imagery with illustrations.
A Blended Approach
Throughout, I sought to echo the 'organic' shapes of the new identity in the graphic design
A Complete Visual
The illustrations we so conceived as to form a visual language or grammar which could be used throughout LGC's site and case-studies